WealthWise Kids · For parents

What we collect about your child

Written in plain English, not legal language. If anything here is unclear, ask us and we will answer directly: privacy@wealthwisekids.org

The short version

We measure decisions, not children.

Our programs are built to see whether a child’s financial decisions change over time. That works on patterns across thousands of anonymous choices. It has never required us to know who your child is.

If your family uses WealthWise Kids at home

Nothing is kept about your child without your yes.

No account for your child
No login, no email address, no name
No birthdate, photographs or location

The Family Edition is paper and conversation. In the Founding Family Pilot, a parent may choose a before and after: with written permission, we keep the child’s choices in The $100 Week and how long each took, under an anonymous code with the grade band, so the parent can see what changed. It is never sold, kept up to 24 months, and deleted within 30 days of a request. Say no and nothing is kept.

If your child uses WealthWise Kids through a school

Choices, stored against a random ID.

Schools use our programs to see whether financial education is changing student behavior, and to report that to their board or a funder.

What we collect

Choices made inside the activities — for example, whether a student spent or saved in a simulation. Those choices are what a FLIQ Score™ is built from. We do not collect anything about who your child is, only what they decided.

What we do not collect

We do not ask children for personal information. Children are never the account holder. No email addresses, no photographs, no free text about themselves, no location.

How it is stored

Against a randomly generated ID, not a name. We hold what choice was made, not who made it.

Who sees it

The school, and you. Nobody else, ever.

How long we keep it

24 months, or until you or the school asks us to delete it, whichever comes first.

Our commitments

Things we will never do.

We will never sell your child’s data.

Not to anyone, at any price.

We will never share it.

Outside your school and your family, nobody sees it.

We run no advertising.

And no third-party trackers on anything a child touches.

We will never market to your child.

Their data is not used to sell them anything, ever.

Your rights, and how to use them

See it

Ask us what we hold about your child and we will tell you.

Delete it

Ask, and we delete it within 30 days. You do not have to give a reason.

Opt out

In any family setting, measurement is off unless you switch it on.

Email privacy@wealthwisekids.org and put Data request in the subject line.

The law, briefly

Why school and home are different.

COPPA, the Children’s Online Privacy Protection Act, governs collecting information from children under 13. Where a school uses our programs, the school gives consent on behalf of parents, which is how COPPA is designed to work in classrooms. Where a family uses our programs directly that does not apply, so we ask the parent, or we collect nothing at all.

FERPA protects student records held by schools. It applies to our school partnerships. It does not cover homeschool families, which is exactly why our family default is to collect nothing.

For districts. We do not display compliance badges. FERPA and COPPA are laws, not certifications, and no agency issues a seal for them. What we do instead is sign your data privacy agreement: your district’s own, or the Student Data Privacy Consortium’s national agreement, before any student data is created. Ask for it in your first conversation with us.

This notice is written for parents. The formal legal disclosures, including our COPPA, FERPA and SOPIPA positions, are on the legal notices page. Last updated September 2026. WealthWise Kids is a product of WealthWise Kids LLC, Atlanta, Georgia.