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WealthWise Kids

Our Story

Built for the Children Who Never Got the Chance to Practice.

WealthWise Kids is a K–12 financial-literacy EdTech company. Financial literacy has been taught as theory for decades — children learn what a budget is, but never feel what it costs to make the wrong call. We were built to close that gap, one real decision at a time.

A teacher kneels beside three middle-school students at a sunlit classroom table, sorting coins into save, spend and give jars

The Problem We Saw

Knowing and doing are not the same thing.

A student can define "compound interest" on a test and still spend every dollar they earn the moment they get it. The problem isn't knowledge — it's practice. Children need repeated financial decision-making reps before the stakes are real.

So we built places to practice: stories, games and a five-day simulation where the money is pretend and the choices are real. The FLIQ Score™, an emerging measure still being validated, shows the adults how a child decides.

A child's crayon drawing of a girl in a pink dress with her puppy, under a sun beside an apple tree
266
Lessons, K–12
story-, play- and decision-based
8
Money domains the FLIQ Score™ reads
four decision traits across each one
K–12
Grade coverage
one continuous arc

Why We Built This

The gap wasn’t knowledge. It was practice.

WealthWise Kids was built on a simple observation: children were being taught the vocabulary of money management with no place to practice the decisions. They could define a budget. They couldn’t feel what it costs to make the wrong call.

So we built a curriculum children practice, not just read, where the decisions a student makes are something a teacher can see.

The six characters at the heart of WealthWise Kids — Miller, Sai, Ava, Macon, Naiya, and Brooke-Lynn — were built for real children first. Every child who uses the platform is next.

A young WealthWise Kids student practicing real money decisions in the CoinQuest™ app

“We didn’t build a worksheet. We built a practice environment — the same way a flight simulator trains a pilot before they ever leave the ground.”

WealthWise Kids LLC

Milo Peregrine™ — the WealthWise Kids mascot

Meet Milo Peregrine™

The blue owl who guides every student through their financial week and asks what they’d do.

Students engaged in The $100 Week™ financial simulation in a classroom

The Student Experience

Five days. Real decisions. Real data.

In The $100 Week™, students navigate five days of financial decisions with real consequences — and every choice generates behavioral data your team can act on.

How We Work

Four Principles That Don’t Move.

Evidence-Based

Every claim we make is one we can show you, and where the data isn't in yet, we say so. The FLIQ Score™ exists because good intentions aren't enough — measurable outcomes are.

Student-First

We design for the child, then build for the institution. If students don't engage, the data doesn't exist.

Built for Every Child

WealthWise Kids was built in Atlanta for the classrooms traditional financial education overlooks — every child, whatever their starting point.

Institutionally Rigorous

Designed to support FERPA and COPPA compliance, with documentation districts use for Title IV-A requests (eligibility is the district's determination). We meet districts where they are — not the other way around.

Michael Olaiya, founder of WealthWise Kids

Founder

Michael Olaiya came to this work early.

Martha’s Table, the Washington, D.C. nonprofit that fed and tutored him as a child, put him on payroll in the sixth grade. By his teens he was a camp counselor there, teaching and mentoring dozens of children while still enrolled in the program himself. The platform is built on what that room taught him: children take money seriously when the stakes feel real, and what they do with it tells you far more than what they can recite.

He co-founded a public charter school in Atlanta and chaired its board for six years.

michaelolaiya.com →

Our Mission

To give every child — regardless of zip code — the behavioral practice, data-backed confidence, and financial language to thrive.

WealthWise Kids LLC is a K–12 measurement and financial literacy company, founded in Atlanta and built for K–12 schools, families, community organizations, and youth-serving nonprofits everywhere. All programs are designed to support FERPA and COPPA compliance, and districts can use our documentation for Title IV-A requests.

Ready to Bring This to Your Students?

Start with a message. You get a written reply with a pilot plan for your students and what the data could look like. No cost. No commitment.

Request a Pilot →

No cost  ·  No contract  ·  No card  ·  FERPA & COPPA  ·  Title IV-A documentation