Press & media
Covering financial education? Here is how to reach us.
One contact, stated response times, the subjects we can speak to with something real behind them, and a press packet we send on request. No coverage is listed on this page until it exists.
Media contact
press@wealthwisekids.org
Put PRESS in the subject. Add DEADLINE and the time if you have one.
Response times
Deadline requests: same business day, Eastern time. Everything else: within two business days. Quotes can be given in writing when a call is not practical.
Where we are
Atlanta, Georgia. In-person interviews in metro Atlanta; video anywhere.
Facts you can check
- Founded by Michael Olaiya. Company: WealthWise Kids LLC.
- Pricing is published at wealthwisekids.org/pricing; the pilot is five weeks, one cohort, no cost.
- Outcome data: the first measured cohorts run in the 2026–27 school year. No results have been published, and we will not quote any until they exist.
- Student privacy: no student accounts are required for the pilot; no bank credentials, no social security numbers, no public rankings. Details at /privacy.
What we can speak to
Subjects where we have built something, read the rules, or taken a position we can defend. We decline requests outside them.
Measuring behavior, not recall, in financial education
Why a completion certificate says nothing, what a behavioral before-and-after looks like, and what we do not claim until the first cohorts report.
State personal-finance mandates and what they leave out
Georgia’s required course (Senate Bill 220), the national standards mapped unit by unit with the gaps listed, and what a district actually needs to meet the requirement.
Banks funding youth financial education
What a sponsored program can and cannot involve, why no accounts are marketed to students, and what a bank’s compliance team receives at the end.
Money conversations for working families
Why the car ride and the checkout line teach more than a lecture, and how to use the time families already spend together. Grounded in the Family Edition and the parent book.
Child data in education technology
What a school can consent to that a family cannot, why our family edition collects nothing, and the uses of a child’s score we prohibit in writing.
The Atlanta founding story
A founder put on payroll at eleven by the nonprofit that tutored him, a public charter school co-founded here, and why the company is built for every child rather than any one group.
Boilerplate · 74 words
WealthWise Kids™ is an Atlanta-based K–12 financial literacy platform that teaches money judgment, lets students practice it, and measures whether it changed. Its programs include the Financial Foundations™ curriculum, The $100 Week™ simulation, PlayLab™, WWK Adventures™, and Real-World Pathways™, unified by the FLIQ Score™, a behavioral measure read from the decisions students make rather than the facts they recall. Schools, districts, and community organizations run the programs through iMPACT Partners™. Learn more at wealthwisekids.org.
Product descriptions
Marks are trademarks of WealthWise Kids; the ™ may be dropped after first mention.
A K–12 financial literacy curriculum in four grade bands (K–2, 3–5, 6–8, 9–12): 24 units, 266 lessons, fully scripted for the facilitator, with student packs, family letters, and hands-on projects.
The $100 Week™
A free five-day browser simulation in which a student manages $100 through everyday decisions. No account, no download. It is the opener for every WealthWise Kids pilot.
A behavioral measure of financial judgment, read from the decisions a student makes inside WealthWise Kids experiences rather than from a quiz. Reported to educators and leaders as a band and a number; never shown as a ranking to a child.
Short decision games and hands-on activities that let students practice a money concept before it is measured.
Illustrated stories in which the Magpyes™ and Milo Peregrine™, a blue owl, meet money problems the way children actually meet them.
Career exploration and workplace experiences for older students, in partnership with employers and community organizations.
iMPACT Partners™
The facilitator certification and delivery program through which schools, nonprofits, and community organizations run WealthWise Kids programs with their own people.
Request the press packet
Founder bio and approved headshots, logos with usage guidance, product one-sheets, the sample FLIQ Score™ report set, and facts you can check. We send it as one file, by email, usually the same day.