Press & media
What you can quote, and who to ask.
Everything on this page is approved for use as written. For interviews, data requests, or anything not here, write to info@wealthwisekids.org with “Media” in the subject line. We answer within two business days.
Boilerplate · 78 words
WealthWise Kids™ is an Atlanta-based K–12 financial literacy platform that teaches money judgment, lets students practice it, and measures whether it changed. Its programs include the Financial Foundations™ curriculum, The $100 Week™ simulation, PlayLab™, WWK Adventures™, and Real-World Pathways™, unified by the FLIQ Score™, a behavioral measure read from the decisions students make rather than the facts they recall. Schools, districts, and community organizations run the programs through iMPACT Partners™. Learn more at wealthwisekids.org.
Founder
Michael Olaiya is the founder of WealthWise Kids. Martha’s Table, the Washington, D.C. nonprofit that fed and tutored him as a child, put him on payroll in the sixth grade; by his teens he was a camp counselor there, teaching and mentoring dozens of children while still enrolled in the program himself. He co-founded a public charter school in Atlanta and chaired its board for six years, and is a founding board member and former chair of The Carter & Olay Foundation. The platform is built on what that first room taught him: children take money seriously when the stakes feel real, and what they do with it tells you far more than what they can recite.
Headshot and long-form bio: michaelolaiya.com
Product descriptions
Marks are trademarks of WealthWise Kids IP Holdings LLC; the ™ may be dropped after first mention.
Financial Foundations™
A K–12 financial literacy curriculum in four grade bands (K–2, 3–5, 6–8, 9–12): 24 units, 266 lessons, fully scripted for the facilitator, with student packs, family letters, and hands-on projects.
The $100 Week™
A free five-day browser simulation in which a student manages $100 through everyday decisions. No account, no download. It is the opener for every WealthWise Kids pilot.
FLIQ Score™
A behavioral measure of financial judgment, read from the decisions a student makes inside WealthWise Kids experiences rather than from a quiz. Reported to educators and leaders as a band and a number; never shown as a ranking to a child.
PlayLab™
Short decision games and hands-on activities that let students practice a money concept before it is measured.
WWK Adventures™
Illustrated stories in which the Magpyes™, six children, and Milo Peregrine™, a blue owl, meet money problems the way children actually meet them.
Real-World Pathways™
Career exploration and workplace experiences for older students, in partnership with employers and community organizations.
iMPACT Partners™
The facilitator certification and delivery program through which schools, nonprofits, and community organizations run WealthWise Kids programs with their own people.
Approved logos
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Facts you can check
- Founded 2026, Atlanta, Georgia. Operating entity: WealthWise Kids LLC. Intellectual property: WealthWise Kids IP Holdings LLC.
- Curriculum: 24 units and 266 lessons across four K–12 grade bands.
- Pricing is published at wealthwisekids.org/pricing; the pilot is five weeks, one cohort, no cost.
- Outcome data: the first measured cohorts run in the 2026–27 school year. No results have been published, and we will not quote any until they exist.
- Student privacy: no student accounts are required for the pilot; no bank credentials, no social security numbers, no public rankings. Details at /privacy.